Here is a marketing plan to reap profits. Many a time, in trade or service, a transaction gives birth to profit. Yet it is important to decipher if the profit is well-earned or is it just enrichment of few nickels. In many instances we are faced with two options. Either to make a profit by …
If not for them, the wheels of an organisation will not run smoothly. Ram is a senior software programmer. He has his ambitions, he loves his wealth, he has goals, he wants recognition and he wants to follow. But he does not want to be a leader. What should be the qualities of Ram as …
Here is a rumination of return on investment, both on material and spiritual! A vegetable vendor pulls his cart in our neighbourhood. His only advertising strategy is a loud howl: “Beans, fresh beans. Brinjal, the best brinjal.” He knows his customers’ tastes, price points and required quantities, and smiles are the only form of communication. …
How to read a Balance Sheet? There cannot be a simpler explanation than this… This article is not for the men of numbers, the accountants, and the analysts. It is for an entrepreneur who knows business, but finds it a maze to see a financial statement. For a start-up it is a maze of numbers …
Position – Where and how you position matters… It was a board meeting, I reached faster than the long arm of the watch, it had to complete another semi-circle. Sometimes it appears like a waste of time to be much ahead of the scheduled meeting time, but it helps in being calm and gives …
A simple journey can teach you so many life lessons! The tough terrain It was rainy season in Pune, and the roads on the highway were very slippery and, in many places, one could see huge potholes. It seemed like a very tough terrain. The incessant rains had disrobed the upper layer of tar and …