Here is a marketing plan to reap profits. Many a time, in trade or service, a transaction gives birth to profit. Yet it is important to decipher if the profit is well-earned or is it just enrichment of few nickels. In many instances we are faced with two options. Either to make a profit by …
We all know the saying, ‘Work is worship’. Can we translate that into our occupations? Krishna, a small merchant operating from his compact little bunk shop, did business with sincerity and dignity. Once a swamiji came to his shop to purchase provisions for his ashram and they both hit upon a conversation. What followed was …
Here is a rumination of return on investment, both on material and spiritual! A vegetable vendor pulls his cart in our neighbourhood. His only advertising strategy is a loud howl: “Beans, fresh beans. Brinjal, the best brinjal.” He knows his customers’ tastes, price points and required quantities, and smiles are the only form of communication. …
How to read a Balance Sheet? There cannot be a simpler explanation than this… This article is not for the men of numbers, the accountants, and the analysts. It is for an entrepreneur who knows business, but finds it a maze to see a financial statement. For a start-up it is a maze of numbers …
Position – Where and how you position matters… It was a board meeting, I reached faster than the long arm of the watch, it had to complete another semi-circle. Sometimes it appears like a waste of time to be much ahead of the scheduled meeting time, but it helps in being calm and gives …
We make the mistake of quantifying everything in our lives. But so many things are qualitative, not quantitative. I happened to read an article by Peter Drucker which read, “If you can’t measure it, you can’t improve it.” It struck a chord when I read it, because I realized that a lot of our success …