Profit or Loss

Profit or Loss

Here is a marketing plan to reap profits. Many a time, in trade or service, a transaction gives birth to profit.  Yet it is important to decipher if the profit is well-earned or is it just enrichment of few nickels.  In many instances we are faced with two options.  Either to make a profit by …

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Business, my guru

Business, my Guru!

We all know the saying, ‘Work is worship’.  Can we translate that into our occupations? Krishna, a small merchant operating from his compact little bunk shop, did business with sincerity and dignity.  Once a swamiji came to his shop to purchase provisions for his ashram and they both hit upon a conversation.  What followed was …

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Your ROI

Your ROI

Here is a rumination of return on investment, both on material and spiritual! A vegetable vendor pulls his cart in our neighbourhood.  His only advertising strategy is a loud howl: “Beans, fresh beans.  Brinjal, the best brinjal.”  He knows his customers’ tastes, price points and required quantities, and smiles are the only form of communication.  …

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The numbers game

We make the mistake of quantifying everything in our lives.  But so many things are qualitative, not quantitative. I happened to read an article by Peter Drucker which read, “If you can’t measure it, you can’t improve it.” It struck a chord when I read it, because I realized that a lot of our success …

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Yours sincerely

What are the attributes of a sincere person? Of all the qualities that help human beings create their own future, irrespective of how their past has been, ‘sincerity’ is of paramount importance. During the first year of under graduation, thanks to my poor communication skills, I was a laughing stock amongst my batch mates.  At …

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